Revisit Your Past Clients: The Quick Wins of Review Reactivation

Focusing on new customers is great, but don’t overlook those who already know and love your work. Past clients often just need a friendly prompt to share their feedback online. According to Bain & Company, increasing customer retention rates by just 5% can increase profits by 25% to 95%. While this stat refers to retention and profitability, it underscores the value of tapping into your existing client base—they’re likely to leave positive reviews if gently reminded.

The Impact of a Simple Nudge

Reaching out to previous customers can yield a sudden influx of positive reviews. These fresh testimonials boost your online credibility and can quickly improve your local search visibility. Plus, the trust you’ve already built with these clients makes them more receptive to your request.

Real, Immediate Benefits

By reactivating past clients, you gain new reviews without extensive marketing campaigns or costly incentives. This approach leverages relationships you’ve already nurtured, helping you stand out in search results and encouraging newcomers to choose your business over the competition.