Rise to the Top: How Online Reviews Improve Your SEO

When potential clients search for goods and services, Google wants to show them businesses they can trust. Positive online reviews signal credibility and relevance. According to the 2023 BrightLocal Local Consumer Review Survey, 92% of consumers rely on online reviews to evaluate local businesses. It’s no surprise that search engines consider review quality, quantity, and freshness when deciding which businesses to feature at the top.

Why Reviews Matter for SEO

In Moz’s 2023 Local Search Ranking Factors, it’s noted that review signals (quantity, velocity, diversity) collectively influence around 15% of how local search results are ranked. More positive reviews mean stronger local visibility, pushing you ahead of competitors who aren’t actively managing their online feedback.

What This Means for Your Salon

Higher rankings equal more exposure. More exposure brings in more visitors, ultimately increasing bookings and revenue. By investing in a system that encourages, responds to, and showcases great reviews, you strengthen your online presence and reap long-term, organic benefits—no expensive ads needed.